Analysis: Businesses & Audiovisual Media / Curating 5

The Full Sail Video about project LaunchBox is well made video used as a great recruitment tool. It shows inside and outside environment of Full Sail University smoothly with explaining each courses and benefits in Full Sail. In the beginning, the president of Full Sail explained himself about the Full Sail University, and it is helpful to make a sense of trust to audiences. Each programs are connected by project LaunchBox in this video, so its benefit and effectiveness can be delivered naturally and efficiently. People can remember and keep attention to this video with high quality of images, clear voice and soft music. It delivers story that it is perfectly designed program for student on the entertainment and media industry.

The Dollar Shave Club made a video that was incredibly funny and was quite different than other video ads. This video is as ridiculous as their first video “Our Blades Are Fucking Great”. It also used the way to wield humor to attract attention for their marketing. I think making people to remember was a good chance for them to success their marketing products. The CEO Michael Dubin of Dollar Shave Club said, “Our goal is to own the bathroom and to be the easiest place for guys to get the things they use every day”. In this video, he stepped back in front of the camera and announced flushable bathroom wipes for men of the mail-order subscription service’s newest and first non shave product. It promotes men’s wet toilet paper called One Wipe Charlies by adapting the irreverent style that worked so well in the original promotion to a much more sensitive area.

The Science World Lip Dub video is set in the science world TELUS World of Science in Vancouver. It was made by many staffs, friends and volunteers of Science World. It has so exciting and interesting element like energetic music, dance, jump and smile face. These elements make people keep attention with a sense of joy. Also, they let people have curiosity about Science World. Maybe they want to go there someday. In making this video, many people put together this lip dub to show their new galleries and buildings that is completely transformed. In this video, they promote Science World that is one of the most popular destinations from kids to family. They show that they can experience all sorts of fun and educational activities.