Proposal, Site Map, and Wireframe

For this activity, I created proposal, site map, and wireframe to construct web strategy for the fictitious business "Reel Deal Tacos". This is a process to prepare building website if it is accepted from the clients. I can set outline of entire design of the website through this process.

Reel Deal Tacos Proposal

Web Site Goals & Objective

The goal of this project is to build a simple website for Reel Deal Tacos in San Diego on a budget to let people know what they offer and where they are. Building the website with necessary information with timely and relevant such as their ever-changing location, menu with recipes, and pricing will give Reel Deal Tacos the ability to make their customers comfortable to find what they are looking for. By sharing special news, events, professional pictures of all their menu items, and customer testimonials, the site will be able to connect with customers and give them confidence. Furthermore, with a smart web copy that is keyword rich, the site will be able to optimize for search engine ranking as well as social media and give an impact for their customers.

Specific Strategy Recommendations

• Using current logo and brand as a foundation to start building website based on current aesthetic

• Using clear and fresh colors following the color scheme of the client – The goal here would be to emphasize fresh ocean cuisine.

• Using clear photos of foods for menu and image slider - The high quality of food image looks appetizing and it can attract visitor's eye and mind.

• Development of news and event feature for upcoming catering events which will enhance search engine optimization

• Incorporation of images, fonts, photos and graphics to enhance visual interest which will attract customers - Adding visual factors will make visitors easy to enjoy to the site.

• Development of social media using Facebook, Instagram, and Twitter to promote foods and connect with customers

• Development of customer testimonials - Adding customer testimonials will create a trust for new visitors to the site.

• Development of core pages and functionality:

• Home – Image slider, logo, customer testimonials, hours of operation, social media

• Menu – Food images with recipe and price

• News – Upcoming private events

• Story – History, mission and vision statement

• Contact/Location - Address, map, rotating schedule of stops, email, phone, social media

Next Steps

In order to get started, I would construct Site Map and Wireframe to set outline of the website. It will provide proper direction to start building the website. The fictitious business for Reel Deal Tacos can expect a simple and clean website with clear food images that are able to attract visitors. The site will easy to use by mobile customers. The information I would need more is that how they would like to use the keyword rich for their brand.

Site Map

HOME

• Image Slider

• Logo

• Hours of Operation

• Customer testimonials

• Social Media

MENU

• Food Images

• Recipe

• Price

NEWS

• Upcoming private news and events

• Catering events

STORY

• History

Founder’s Story

• Mission

Mission and Vision Statement

Core Values

LOCATIONS

• Hours of Operation

• Rotating schedule of stops

CONTACT

• Address

• Map

• Email

• Phone

• Social Media

Wireframe